Set up Your Phone Message
Add a comment to your after hours phone message with a reference to your web site address, as in "you can find more information about our practice at www.mypractice.com".
Don't forget to add a similar message to your "Message on Hold" service. If your staff needs to put clients on hold they can start learning about your practice while waiting for the receptionist to return. Many times clients just need something simple like directions to your practice. They can see (and print out) a map to your practice in seconds from your web site.