888-332-5316

  

eVetSites Help Website

777 W. Covell Blvd
Davis, CA 95616

(888)332-5316

www.evetsiteshelp.com

eVetSites SEO Help
Page Titles - Slugs - Meta Descriptions

Ever wonder how Google sees or displays your site in search results? The image below shows the main areas that you can manage to help Google do a better job.  This tutorial will show how to improve your Google Presence and Search Engine Optimization by easily editing the three fields ( page titles, page slugs, and meta descriptions) that appear in search results.

 

To edit your site's Page Titles, Page Slugs, and Meta Descriptions, please follow these steps! 

 

First log into your eVetSites website by clicking on the key in the lower left corner of your website and enter in your username and password.

 

Click on Edit Menu

 

Page Titles

Ranking in Google is about SO MUCH more than just optimizing one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still a very important SEO element to address on any website.

To edit your Page Titles:

Type a short description of the page's contents in the Title field.  


Tips:

Your page titles can include the name of your practice, your location, and what the page is about, avoid keyword stuffing! Here are some examples:

For your home page : "Midtown Animal Clinic-Your Sacramento Veterinarian - Home"
For your Our Doctors page it might look like "Midtown Animal Clinic- Sacramento, CA - Our Doctors"

For a prescription refill page: "Request a Prescription Refill Online - Midtown Animal Clinic- Sacramento, CA "

Note that in this last example, the location came last because Google truncates characters around the 60-70 character mark.

 

The eVetSites builder displays the number of characters used eliminating some of the guesswork of whether the title content will display or not.

In this figure you can see the screen and the character count under the field. If you go over the limit, a red outline will appear around the title field.

 

When you are done editing your page title, click "Save Content" and you are done!


To edit your Page Slugs: 

This image shows how http://www.evetsites.com/contact-info.pml is displayed when searching on a mobile device. With Google's recent focus on mobile friendly pages, it is more important than ever that your site have descriptive slugs for mobile search results.

  

Page slugs are unique names for your pages which show up in search engine results. In this image of a Google search, the slug is in green text.

 

If you aren't logged in, log into your eVetSites website by clicking on the key in the lower left corner of your website and enter in your username and password.

 

Click on Edit Menu

 

To modify an existing slug, simply click in the slug field and type a name for the page. 



Tips:

By default, each slug will initially be created from your "Menu Display" information.


Tips:

Descriptions with more than one word will create slugs with hyphen between each word.

Each slug must be unique and contain only lowercase alphanumeric characters. A red X will appear if you duplicate a slug for an already existing page.


 

Once you have successfully created a slug, you'll see a green check mark. (See below) To save your work, click on Save Content and you are done!



Meta Description:

Meta descriptions are web attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

 

If you aren't logged in, log into your eVetSites website by clicking on the key in the lower left corner of your website and enter in your username and password.

 

Click on Edit Menu



Now type a short description of the page into the Meta Description field.  


Tips:

Avoid using the same Meta description from page to page. Your pages are unique and the descriptions should reflect this.

Quotes Cut Off Descriptions - Google cuts off quotes in the meta description field, so avoid non-alphanumeric characters.

It is best to keep meta descriptions between 150 and 160 characters. Google truncates characters after that amount of characters so if you want your content to be viewable, use our built in character count to eliminate the guesswork.

In this figure you can see the screen and the character count. If you go over, red text below will notify you.

 



When you are done, click on Save Content to save your work.

If you'd like more information on Search Engines and Search Engine Optimization (SEO) make sure to stop by our Tips and Tricks Section and review our easy to use SEO tips!

If your editor doesn't match the images shown in this how-to, click here to learn how to update your editor !

As always, if you have any questions please let us know and we'll be glad to assist.


  Search eVetSite Help site:


 

Get the eVetSites Newsletter!

Additional Services







 

Start Up Manual - Print Edition

Toll Free Phone Support:
Monday through Friday
Pacific Standard Time

Tech Support & Domain Name Issues
888-332-5316 Ext. 2
8:00 am to 6:00 pm PST

General Information
888-332-5316, Ext. 1
6:00 am to 6:00 pm PST

Member Relations & Account Info
888-332-5316, Ext. 3
8:00 am to 4:00 pm PST